Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
March 24, 2024
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending...
Travel & Transport, AI & Automation
March 18, 2024
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...
Customer Experience (CX), Personalisation & CRO
March 14, 2024
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful...
Events, AI & Automation
March 14, 2024
TrailblazerDX 2024
What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront...
Optimizely, Personalisation & CRO
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
Customer Experience (CX), Optimizely
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
Events, AI & Automation
March 6, 2024
Sitecore DX Dubai 2024
Sitecore DX Dubai 2024: Key Takeaways for Businesses Sitecore DX Dubai 2024 brought together digital experience professionals from around the...
Customer Experience (CX), Optimizely
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
Commerce & Experience Platforms, CX Strategy & Transformation
March 1, 2024
The Optimizely MVP Award
The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...
Travel & Transport, AI & Automation
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
Travel & Transport, Digital Marketing & Media
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Commerce & Experience Platforms, Optimizely
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...