Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
Optimizely Personalisation
How To Create Unique Experiences For Your Site Users There are a list of factors that contribute to great user experience, some of which might be more specific to sectors or individual organisations. But a common denominator to successful UX... Read more
Commerce & Experience Platforms, Optimizely
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by a 2021 survey that found 74% of consumers prefer receiving commercial communications, including financial updates through email. In today’s digital... Read more
Content Operations, Digital Marketing & Media
Sustainability in Digital Marketing
In a recent Sitecore SMAC webinar, Christine Bookless, a Sitecore Strategy MVP and Lead Sitecore Optimisation Consultant from Sagittarius, shared valuable insights on sustainable marketing practices. This blog focuses on Christine’s presentation, highlighting the environmental impact of digital advertising campaigns,... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely Commerce
Business centric organisations have been much slower to adapt and keep up with consumer focused brands. Site journeys on B2B sites feel outdated when compared to today’s digital standard set by digitally mature brands. When using services such as YouTube,... Read more
Commerce & Experience Platforms, Optimizely
Sitecore vs Optimizely
When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born companies with CMS backgrounds and ties to the Microsoft ecosystem seem comparable at first glance. However, a closer examination reveals... Read more
Content Operations, Optimizely
Optimizely Welcome
The Leading Content Marketing Platform The CMP can be used by more then just Optimizely customers. The two target audiences for the platform are: Organisations on ageing, old or less ambitious platforms are able to integrate a top tier tool... Read more
Content Operations, Digital Marketing & Media
Automotive Seo Tips
The benefits that SEO (Search Engine Optimisation) can bring to your website have the potential to be exceptional for driving revenue and brand awareness. 68% of online experiences start with search engines, and yet marketers across the automotive sector are... Read more
CRM & Data, Digital Marketing & Media
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more