In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations. Now rebranded to Optimizely, Episerver is the go-to platform for over 9000 global brands and has been consistently moving upwards in the digital experience space, receiving commendation as a Leader in the Gartner Magic Quadrant and surpassing competing platforms like Sitecore.