Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Optimizely
Sitecore vs Optimizely
When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born companies with CMS backgrounds and ties to the Microsoft ecosystem seem comparable at first glance. However, a closer examination reveals... Read more
Content Operations, Optimizely
Optimizely Welcome
The Leading Content Marketing Platform The CMP can be used by more then just Optimizely customers. The two target audiences for the platform are: Organisations on ageing, old or less ambitious platforms are able to integrate a top tier tool... Read more
Content Operations, Digital Marketing & Media
Automotive Seo Tips
The benefits that SEO (Search Engine Optimisation) can bring to your website have the potential to be exceptional for driving revenue and brand awareness. 68% of online experiences start with search engines, and yet marketers across the automotive sector are... Read more
CRM & Data, Digital Marketing & Media
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more
Design and Build, SEO and AI Discovery
Digital Sustainability: How our Internet Habits Impact the Environment
Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
Customer Experience (CX), Digital Marketing & Media
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
AI & Automation, Customer Experience (CX)
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more