Insights

Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more

With hundreds of other priorities, sustainability can often be seen as a tick box exercise that companies feel they should do. But are brands missing opportunities to leverage sustainable marketing for competitive advantage?  Our research suggests so. In 2021 three... Read more

Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance on the internet for information, resources, and inspiration, it’s essential for businesses and organisations with an online presence to have... Read more

99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more

Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing... Read more

As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more

For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads.  Yet in general, many manufacturers have been slower to adopt this approach... Read more