Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, AI & Automation
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more
CRM & Data, Customer Experience (CX)
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations. We are moving from a digital-first customer experience to a 1-1 mentality where customers seek instant gratification and responses their... Read more
AI & Automation, Commerce & Experience Platforms
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus significant effort around cart abandonment strategies. Cart abandonment occurs when a shopper adds a product to the online cart of... Read more
AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Customer Experience (CX), CX Strategy & Transformation
Introducing Sitecore in School with BIMA Digital Day
This year I was lucky enough to take part in BIMA Digital Day. Digital Day is aimed at 11-16-year-olds and sees digital professionals head to schools for a day to inspire students and give them insight into the world of... Read more
AI & Automation, Optimizely
Opal AI: Your New Virtual Assistant
Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and marketing. It’s already reshaping how we do day to day business operations and organisations that embrace AI position themselves to... Read more
Ecommerce, AI & Automation
Designing the perfect basket: The hidden secret of e-commerce success
Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when customers need them, and minimizing excess inventory that can tie up capital. Whilst brands can look to make improvements in... Read more