Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Personalisation & CRO
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the Gartner Magic Quadrant demonstrates the impact this product is making in the technology space for customers. After placing in the... Read more
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, Content Operations
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Commerce & Experience Platforms, Content Operations
How Much Does Contentful Cost
Understanding how much Contentful costs involves examining several elements that contribute to its pricing. Contentful offers various subscription plans to meet different business needs. Contentful has plans tailored for small projects, teams, and large enterprises. Each plan includes different features... Read more
Commerce & Experience Platforms, Content Operations
Contentful Pricing
Contentful, a leading headless CMS, offering flexible and scalable solutions for businesses of all sizes. Contentful distinguishes itself in the CMS market with its API-first approach, enabling seamless integration across various digital channels. This flexibility allows businesses to manage and... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Commerce & Experience Platforms, Content Operations
What is Contentful
What is Contentful Contentful is a modern, headless CMS that empowers businesses to create, manage, and distribute content across various channels. Unlike traditional CMS platforms, Contentful decouples the backend content management from the frontend presentation layer, offering unparalleled flexibility and... Read more