Paul Stephen

Chief Growth Officer and Co-Founder

As co-founder of Remarkable, Paul strives to ensure the agency is constantly setting the curve, pushing the limits of technology and breaking ground in the industry. In addition to this, Paul often consults and lectures nationally and internationally; helping brands improve acquisition and retention through personalisation, segmentation and digital transformation.

Paul's Insights

Digital Marketing

AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO

The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more

AI

Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.

Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more

AI

How to Optimise Your Ecommerce Brand for ChatGPT Shopping

As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more

CRM

Why Your CRM Is Damaging Your Business

Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout. Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more