Insights
Insight-driven, quality-focused content written by the experts.
November 11, 2026
Sitecore Support in 2026: What Changed, and Why 31 December Matters
On 1 June 2026 Sitecore changed its support model. Since then the change has been described in a lot of...
October 19, 2026
Opticon London 2026: our key takeaways
Optimizely no longer wants to be seen as a digital experience platform. At Opticon London this week, it presented itself...
September 11, 2026
Google Optimize Alternatives: Moving to Optimizely
Google Optimize and Optimize 360 were shut down on 30 September 2023, and Google hasn’t replaced them with a testing...
September 7, 2026
Salesforce just turned the agents on. The operating model is not.
Two things happened in the same stretch of weeks. Salesforce will auto-enable Agentforce in Winter ’27 for every org that...
September 4, 2026
Best A/B Testing Platforms in 2026: How to Choose
The leading A/B testing platforms in 2026 are Optimizely, Wingify (formerly VWO and AB Tasty), Kameleoon and Adobe Target for...
September 1, 2026
Optimizely Opal Is Now the Agent Platform and Mark: What Changed
Optimizely Opal no longer exists under that name. In September 2026 Optimizely split Opal into four parts: the Optimizely Agent...
August 11, 2026
Industrial technology’s digital reckoning: a practitioner’s view
Not long ago I watched a customer of an industrial technology business try to find out whether a piece of...
July 31, 2026
Remarkable is one of the first Vercel Agent Foundations Certified Agencies in the world
We’re proud to share that Remarkable is now one of the first agencies globally to become Vercel Agent Foundations Certified,...
June 4, 2026
Sitecore acquires Scrunch – and your content estate is the point
Sitecore has acquired AI search optimisation platform Scrunch. For enterprise brands on Sitecore, the implications go well beyond a product announcement — they go to the heart of how buyers now find and evaluate you.
May 29, 2026
The Quiet Crisis in Asset Management: Why Legacy Firms Are Losing the Digital Race
There’s a version of this conversation that the asset management industry has been having with itself for about a decade. It...
May 21, 2026
Your CMS Can Now Write Your Copy. Here’s What That Means for Your Website.
Content teams have always faced the same pressure: publish faster, stay on-brand, and don’t let quality slip. For many organisations,...
May 15, 2026
FSI has gone all-in on AI for efficiency, but is the customer footing the bill?
Who’s running the experience play? The CEO of the company building some of the most powerful AI in the world...