Content teams have always faced the same pressure: publish faster, stay on-brand, and don’t let quality slip. For many organisations, that tension results in copy that goes out the door slightly too long, slightly off-tone, or littered with inconsistencies that only a second pair of eyes would catch – except, nobody had time to look.
Sitecore’s AI features are designed to close that gap – not by replacing your writers, but by giving them a smarter editing environment.
Working inside the Sitecore Page Builder editor, editors can select any content component and trigger the AI optimisation panel from the right-hand sidebar. From there, a range of actions are available immediately: improve writing, fix spelling and grammar, make shorter, make longer, summarise, change tone, and translate. There’s also a free-text prompt field, so editors can give the AI a specific instruction (for example, “update Remarkable to Remarkable Group”) and have it applied across the entire component in seconds.
The AI generates an optimised version of the content while keeping the original intact. Editors can toggle between the two side by side, accept the change, or discard it, so nothing is pushed to the live site without a deliberate action.
For teams that want to go further, there’s an A/B test option built directly into the same workflow. Editors can set the AI-suggested version running against the original without leaving the page builder, feeding directly into Sitecore’s testing and personalisation engine.
The AI also extends to metadata. When editing page content settings, it can analyse the page and suggest relevant tags — in the video, it recommended both “Case Study” and “Events” based on the content — reducing the manual effort of correctly categorising pages at scale.
The value here isn’t novelty; it’s time. For marketing and content teams managing dozens or hundreds of pages across complex digital estates, the overhead of reviewing, editing, and tagging content is substantial. When those tasks live inside the same tool editors are already working in, rather than requiring a copy to be pasted into a separate AI tool, revised, and pasted back, the friction disappears.
There are also brand governance implications worth taking seriously. Custom AI instructions mean you can encode your brand preferences — terminology, tone, naming conventions — and apply them consistently across the team, without relying on each editor to remember every rule.
For organisations already on SitecoreAI, these features are available now. For those evaluating their DXP options, they represent a meaningful shift in what “ease of use” looks like for content editors in 2026 and beyond.
Remarkable is a Sitecore partner with deep experience implementing and optimising Sitecore for enterprise clients. If you’re curious how AI-native content tools could work within your existing tech stack, we’d love to talk.
