Insights
Insight-driven, quality-focused content written by the experts.
September 19, 2025
The Future of Experience: Designing for the Singular Interface
The way users interact with digital experiences is undergoing a profound transformation. The rise of AI-powered interfaces, ambient computing, and...
May 10, 2024
BigCommerce vs Shopify
Selecting the right ecommerce platform is pivotal for the success and scalability of your business. With the rapid evolution of...
March 7, 2024
Contentful ECommerce
In the world of digital commerce, the quest for a seamless, engaging, and personalised customer experience is relentless, the increasing...
February 29, 2024
What is BigCommerce? The headless commerce platform explained
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
January 2, 2024
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating...
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
November 27, 2023
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences...
November 24, 2023
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...
November 24, 2023
Designing the Perfect Basket
Inventory management can make or break an online store. It’s about optimising stock levels, ensuring products are readily available when...