Insights
Insight-driven, quality-focused content written by the experts.
October 9, 2026
Optimizely Commerce: Configured Commerce and Commerce Connect Explained
Optimizely has two commerce products. Configured Commerce is built for B2B: manufacturers, distributors and suppliers selling to business buyers. Commerce...
October 2, 2026
Optimizely Commerce Connect (formerly Customized Commerce): A Guide
Optimizely Commerce Connect, previously called Customized Commerce and before that Episerver Commerce, is Optimizely’s commerce engine for B2C and content-led...
September 25, 2026
Contentful for Ecommerce: How It Fits Your Commerce Stack
Contentful isn’t an ecommerce platform. It is the content layer in a composable commerce stack. A commerce engine such as...
September 19, 2025
The Future of Experience: Designing for the Singular Interface
The way users interact with digital experiences is undergoing a profound transformation. The rise of AI-powered interfaces, ambient computing, and...
May 10, 2024
BigCommerce vs Shopify
Selecting the right ecommerce platform is pivotal for the success and scalability of your business. With the rapid evolution of...
February 29, 2024
What is BigCommerce? The headless commerce platform explained
BigCommerce — now powered by Commerce — is an open SaaS platform for B2C and B2B brands. Here's how it works, what's new, and what it costs in 2026.
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
January 2, 2024
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating...
December 28, 2023
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that...
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
November 24, 2023
Sitecore Holiday Shopping Trends Report 2023
Sitecore’s third annual holiday report for the UK market launched this month, revealing some of the biggest trends in shopping...