Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
CRM & Data, Salesforce
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience technology, with Salesforce, the top CRM provider... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more
Travel & Transport, AI & Automation
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
CRM & Data, Salesforce
Sitecore Salesforce Accelerator
Digitally ambitious brands are always looking for ways to bridge gaps between customer relationship management (CRM) and digital experience platforms (DXP). The Sitecore Salesforce Accelerator brings together Sitecore, a long-standing world-class digital experience technology and Salesforce, the world’s leading CRM... Read more