Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Visual Builder
Optimizely is a pioneering force in the digital experience space, and this is rapidly picking up pace as it scales up its offering. Opticon 2023 saw the announcement of lots of exciting things for the Optimizely product suite, especially marketing... Read more
Ecommerce, Commerce & Experience Platforms
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes by 15% to 20% across the market.” Inflation outpacing wages, fewer first-time buyers, and falling housing prices deterring people from... Read more
AI & Automation, Optimizely
Opal AI: Your New Virtual Assistant
Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and marketing. It’s already reshaping how we do day to day business operations and organisations that embrace AI position themselves to... Read more
Content Operations, Customer Experience (CX)
Optimizely Graph
Optimizely Graph has emerged as a game-changing solution that is redefining the way businesses create, manage and deliver their content. Originally the technology was launched in summer 2023 with a heavy focus on content, however, Opticon 2023 unveiled further updates... Read more
AI & Automation, CRM & Data
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for harnessing the power of Sitecore Send in your email marketing endeavours, exploring Sitecore Send’s Email Lists and Campaigns. Let’s continue... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely SaaS
Optimizely, the leaders in digital experience platforms (DXP) held their annual conference Opticon 2023 in San Diego where they announced an exciting new product Optimizely One. An innovation which is going to revolutionise the world of content management systems (CMS).... Read more
Financial Services, Content Operations
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into... Read more