Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Strategy & Consulting
May 26, 2024
Crafting a Comprehensive Data Integration Strategy
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement...
Property and Hospitality, Travel & Transport
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
Property and Hospitality, Travel & Transport
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Property and Hospitality, Travel & Transport
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
CRM & Data, Salesforce
May 14, 2024
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce...
Content & Experience, Optimizely
May 7, 2024
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely...
Property and Hospitality, Travel & Transport
May 3, 2024
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent...
Property and Hospitality, Travel & Transport
April 30, 2024
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected...
CRM & Data, Salesforce
April 29, 2024
Sitecore Salesforce Accelerator
Digitally ambitious brands are always looking for ways to bridge gaps between customer relationship management (CRM) and digital experience platforms...