Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from disparate data sources can be multifaceted, hindering businesses from making informed decisions and stunting growth opportunities. Customer data unification is... Read more
AI & Automation, CRM & Data
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Events, AI & Automation
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more
AI & Automation, Customer Experience (CX)
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more
Manufacturing, Travel & Transport
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more
Travel & Transport, AI & Automation
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work. ... Read more
AI & Automation, CRM & Data
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and where business success needs accurate and consistent data about your customers, prospects, contacts, teams, suppliers and vendors. However, to be... Read more
AI & Automation, CRM & Data
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel company in the world), which according to a recent Skift article, “is upping its technology budget for 2023 by 189% from... Read more