Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Content Operations
Introducing Sitecore Stream, Sitecore’s biggest AI play to date
It seems like a long time ago since we were sitting in the front row of the SUGCON Europe keynote address in Dublin watching Sitecore Chief Product Officer, Roger Connolly, tease us with some of the upcoming AI features that were to... Read more
AI & Automation, CRM & Data
From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start
Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation but can also lead to a loss of loyalty. With the Salesforce Service Cloud Quick Start, businesses can streamline their... Read more
AI & Automation, CRM & Data
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data... Read more
AI & Automation, Customer Experience (CX)
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026. As brands strive to keep up with their audiences, advanced digital marketing solutions are key. The extensive... Read more
AI & Automation, CRM & Data
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process. What is Salesforce Analytics? Like many Salesforce products,... Read more
AI & Automation, Content Operations
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out of all digital marketing strategies. As brands strive to engage their audience meaningfully and sustainably, content marketing sits at the... Read more