Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions available, Salesforce... Read more
AI & Automation, Personalisation & CRO
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
AI & Automation, CRM & Data
What is a Salesforce Consultant?
In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. In any modern organisation, technology plays an indispensable role. Among the myriad tools available... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
AI & Automation, Customer Experience (CX)
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more