Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Personalisation & CRO
Could XM Cloud Be The Next Step In Your Digital Experience?
Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control over their content, enabling them to create, update, and manage digital assets efficiently. Thankfully, Sitecore’s XM Cloud,is a leading SaaS... Read more
Events, Content Operations
Empowering success with an insightful Sitecore user group at Sagittarius HQ
We were thrilled to host a recent Sitecore User Group (SUG) at our Shoreditch headquarters in London. This dynamic gathering of Sitecore professionals and enthusiasts explored the latest innovations in XM Cloud and Content Hub, providing a vibrant platform for... Read more
Optimizely, Personalisation & CRO
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more
AI & Automation, CRM & Data
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore vs WordPress
With over 76 million websites using a content management system, it can be hard to determine which one is best for your organisation. Two of the most popular platforms that often come to mind are Sitecore and WordPress. WordPress is... Read more
AI & Automation, Customer Experience (CX)
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026. As brands strive to keep up with their audiences, advanced digital marketing solutions are key. The extensive... Read more