Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Commerce & Experience Platforms, Content Operations
What is Contentful
What is Contentful Contentful is a modern, headless CMS that empowers businesses to create, manage, and distribute content across various channels. Unlike traditional CMS platforms, Contentful decouples the backend content management from the frontend presentation layer, offering unparalleled flexibility and... Read more
Commerce & Experience Platforms, Customer Experience (CX)
How Much Does Sitecore Cost?
If you’re looking at this page, chances are you’re considering new website technology like Sitecore XP or Sitecore XM Cloud, or one of their top-tier tools like Sitecore Send, Sitecore Personalize or Sitecore Accelerate. Sitecore is a leading enterprise-level DXP... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
CRM & Data, Salesforce
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience technology, with Salesforce, the top CRM provider... Read more
AI & Automation, Customer Experience (CX)
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Pricing
Sitecore is an enterprise-level DXP platform that operates on a fee-based model, but navigating Sitecore pricing and the tools you may need can prove challenging. Due to the various licensing models, deployment options, and add-ons available, Sitecore costs vary greatly.... Read more
Travel & Transport, AI & Automation
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more