Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start
Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation but can also lead to a loss of loyalty. With the Salesforce Service Cloud Quick Start, businesses can streamline their... Read more
Commerce & Experience Platforms, Personalisation & CRO
Could XM Cloud Be The Next Step In Your Digital Experience?
Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control over their content, enabling them to create, update, and manage digital assets efficiently. Thankfully, Sitecore’s XM Cloud,is a leading SaaS... Read more
Customer Experience (CX), Optimizely
What Is Conversion Rate Optimisation (CRO)?
In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having a well designed website isn’t enough to persuade people to convert. Organisations need to ensure their online presence actively converts... Read more
Optimizely, Personalisation & CRO
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more
Customer Experience (CX), Optimizely
Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation
Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise their digital strategies. This is done in real time, leading to data-driven improvements and increased user engagement. By systematically experimenting... Read more
AI & Automation, CRM & Data
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data... Read more