Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Personalisation & CRO
An (Almost) Definitive List of 100 Top AI Tools & Platforms for Marketing
There has been an unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing spheres in the past few months. In fact, if we look at Google Trends alone (usually a fairly good indicator... Read more
Contentful, Optimizely
Contentful X Optimizely
Contentful is an API-focused ‘composable content platform’ (headless CMS) that helps evolve businesses’ content marketing quality. The perfect step for smaller companies that are looking to evolve from platforms such as WordPress. The technology is a lower priced entry point... Read more
Content Operations, Personalisation & CRO
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more
Ecommerce, Commerce & Experience Platforms
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce Cloud (B2C) Episerver Commerce B2C Cloud (now Optimizely) is a collection of tools, designed to empower marketers to drive their... Read more
Commerce & Experience Platforms, Customer Experience (CX)
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest and wind down as we lead into the festive season, but because it’s the time to make predictions for the... Read more
Customer Experience (CX), CX Strategy & Transformation
SITECORE EXPERIENCE MANUFACTURING GUIDE
To deliver value to every buyer, manufacturers must peel away the layers to get closer to their end customers and personalize at scale. In manufacturing, stronger bonds make all the difference The bar has been set. Behaviors have changed. Buyers... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic volume). When looking at the websites that receive the highest volume of traffic in the UK, only 399 of the... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has changed in the last 3 years”. Optimizely has been busy building on its CMS and E-commerce heritage to become one of... Read more