Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more
Customer Experience (CX), Digital Marketing & Media
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Awarded Ucommerce Silver Partner
Sagittarius is thrilled to announce its recent achievement of Silver Partner status with Ucommerce, a renowned provider of e-commerce solutions. This exciting milestone marks a significant step forward in Sagittarius’ mission to drive digital excellence and empower brands worldwide. The... Read more
Remarkable News, Customer Experience (CX)
Sagittarius Receives an Award for Partnering Excellence at E3 CX Conference in Riyadh
Sagittarius is thrilled to announce our recent recognition at the E3 CX Conference in Riyadh. The esteemed Partnering Excellence award was awarded to Sagittarius, further highlighting our exceptional talent and dedication to delivering outstanding projects in the Kingdom. The Partnering... Read more
AI & Automation, Customer Experience (CX)
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more
Commerce & Experience Platforms, Optimizely
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI. Getting Started With The Optimizely Suite Getting started with the... Read more