Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Content Operations
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue opportunities. Digital marketing has never been so critical for the legal sector. The COVID pandemic forcefully shifted firms sector-wide to... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique experience on your website by tailoring the content to their interests, location, and other factors. Online platforms like Amazon, Netflix... Read more
Commerce & Experience Platforms, Microsoft 365 CRM
Episerver NuGet Overview
Episerver NuGet is the globally recognised package management repository which delivers the Episerver solutions. It provides the Microsoft development mechanism for .NET (and .NET Core). Episerver NuGet benefits developers in the creating, sharing and consuming of useful code; these are... Read more
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more
Commerce & Experience Platforms, Content Operations
Episerver Content API
Take advantage of all the tools that come out of the box. Episerver, now known as Optimizely, includes features such as its Content API to help increase organisations’ ROI. There’s a plethora of information to know about Episerver Integrations. To help organisations... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in the digital experience space, gaining recognition in the Gartner Magic Quadrant as an industry Leader for consecutive years. Episerver rebranded to Optimizely in 2021... Read more
Commerce & Experience Platforms, Content Operations
Umbraco vs Episerver
Finding a website platform that is the best fit for your organisation takes a lot of consideration. You’re likely going to want to compare technologies to get a better understanding of how each platform would support your organisation’s digital goals.... Read more