Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
June 14, 2023
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider....
CRM & Data, Personalisation & CRO
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Ecommerce, Commerce & Experience Platforms
June 8, 2023
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...
Customer Experience (CX), Digital Marketing & Media
June 7, 2023
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the...
AI & Automation, Customer Experience (CX)
May 18, 2023
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content...
Commerce & Experience Platforms, Optimizely
May 15, 2023
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on...
Customer Experience (CX), Personalisation & CRO
May 10, 2023
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation...
Content Operations, Digital Marketing & Media
May 4, 2023
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content...
Digital Marketing & Media, Performance Marketing
May 4, 2023
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of...
Customer Experience (CX), Personalisation & CRO
April 27, 2023
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th...
AI & Automation, Customer Experience (CX)
April 20, 2023
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very...
Optimizely, Personalisation & CRO
April 5, 2023
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end...