Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up with technology and use it daily in their personal lives, so when it comes to their professional lives, they expect... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What does Digital Transformation really mean and how do you go about it?
According to IDC, 40% of all technology spending in 2019, that is over $2 trillion dollars globally, will be spent on “Digital Transformation”. But what does that really mean? Is it all chest beating on the part of those CTOs... Read more
Commerce & Experience Platforms, Customer Experience (CX)
CUSTOMER-CENTRIC APPROACH TO A B2B2C STRATEGY
The digital landscape is changing. The growth of online and the development of digital technology is changing customer expectations. This requires organisations to take a fresh strategy or approach to simply be able to reach their customer. Being able to... Read more
Commerce & Experience Platforms, Customer Experience (CX)
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth in e-commerce, which, whilst expanding the audience reach for many businesses, has also had a direct impact on the viability... Read more
Commerce & Experience Platforms, Content Operations
NAVIGATING HEADLESS, CONTENT, AND BRAND CONTROL
It’s a fairly well-known fact that people have a very short attention span. In fact, it’s a miracle that you’ve even made it past the abstract of this post. However, once somebody has decided that they ‘need’ something (and the... Read more
Commerce & Experience Platforms, Content Operations
YOUR DIGITAL CHANNEL – WITHOUT THE CANNIBAL
Any business who has recognised the advantage of going to market through a retail channel consisting of third parties, and therefore expanding its possible network exponentially, has also recognised the problems of being one step away from the end customer.... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore 9: Here’s what you need to know
First and foremost is the launch of Sitecore Experience Cloud. Billed as the ‘only industry-leading platform that continuously learns from each interaction’, it’s a major step forward for Sitecore and is the umbrella term for the three key areas of the... Read more
Commerce & Experience Platforms, Quality Assurance
Sitecore performance optimisation: What, why and how?
The need for speed has never been more powerful than it is today. Whilst that sounds cliché, it’s so true in today’s advanced and digitally-driven world. Consumers spend more and more time on digital channels, and your website is often... Read more