Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, Digital Marketing
December 22, 2022
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest...
Channel Optimisation, Content & Experience
December 22, 2022
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about...
Manufacturing, Content & Experience
November 22, 2022
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to...
Ecommerce, Content & Experience
November 11, 2022
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic...
Events, Experience Platforms & Operations
October 24, 2022
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has...
Ecommerce, Channel Optimisation
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Content & Experience, CRM & Data
October 18, 2022
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
Travel & Transport, Agentic Orchestration
September 22, 2022
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised...
Ecommerce, Manufacturing
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
Financial Services, Channel Optimisation
August 31, 2022
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern...
Financial Services, Content & Experience
August 9, 2022
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue...