Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Optimizely
Sitecore vs Optimizely
When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born companies with CMS backgrounds and ties to the Microsoft ecosystem seem comparable at first glance. However, a closer examination reveals... Read more
Remarkable News, Commerce & Experience Platforms
Sitecore has been named a Leader in the IDC MarketScape
With Sitecore’s first anniversary of the release of their modern SaaS-based DXP, XM Cloud, just around the corner, we are excited to share that Sitecore has been named a Leader in IDC’s MarketScape for Hybrid Headless CMSs, further solidifying its... Read more
CRM & Data, Digital Marketing & Media
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Awarded Ucommerce Silver Partner
Sagittarius is thrilled to announce its recent achievement of Silver Partner status with Ucommerce, a renowned provider of e-commerce solutions. This exciting milestone marks a significant step forward in Sagittarius’ mission to drive digital excellence and empower brands worldwide. The... Read more