Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Content Operations
3 KEY INSIGHTS GAINED FROM THE HEADLESS COMMERCE SUMMIT
Composable is the future of commerce. In order to stay ahead of the curve, leading brands are investing in experiences which delight customers at every touchpoint, which requires agile technology to keep up with trends and produce huge amounts of... Read more
Content Operations, Customer Experience (CX)
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success, so content planning is an essential step. A well-formulated and executed content strategy not only drives more traffic at... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to create, deliver and manage sophisticated online experiences for their customers. Optimizely offers organisations a comprehensive suite of tools across content... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 11 (Optimizely)
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations. Now rebranded to Optimizely, Episerver is the go-to platform for over 9000 global brands and has been consistently moving upwards... Read more
Ecommerce, Commerce & Experience Platforms
3 Key Tech Tools to Manage your Commerce Brand at Scale
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of an impact by doing things right, not simply raking in money. According to Ipsos’ Global Trend Study 2021, “seven in ten... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Customers
Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently being named as a leader by Gartner Magic Quadrant for its excellence in performance and vision. There are over 9000 Optimizely /... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver vs Magento
Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and customer experience. Finding the right platform that is aligned with their business goals and specific requirements can be a laborious... Read more
AI & Automation, Optimizely
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations. Read more