Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Digital Marketing & Media
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
CRM & Data, Digital Marketing & Media
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Content Operations, Customer Experience (CX)
Mastering Content Modelling on Sitecore Content Hub ONE
Managing and distributing digital content is one of the organisations’ most prominent challenges. Whether it’s across websites, emails, apps, point of sale, voice assistants, kiosks, wearables – the list goes on – the amount of channels that brands need to... Read more
Remarkable News, Content Operations
Remarkable earns Sitecore Content Hub specialisation
After a meticulous enablement process, Remarkable is excited to be recognised as a Sitecore Content Hub partner. These specialisations are earned as part of the Sitecore Practice Specialisation Framework (PSF). Sitecore’s PSF highlights its partners’ product skills and capabilities, giving... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Why Optimizely?
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing... Read more
Customer Experience (CX), Optimizely
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more