Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely SaaS
Optimizely, the leaders in digital experience platforms (DXP) held their annual conference Opticon 2023 in San Diego where they announced an exciting new product Optimizely One. An innovation which is going to revolutionise the world of content management systems (CMS).... Read more
Financial Services, Content Operations
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into... Read more
AI & Automation, Commerce & Experience Platforms
Optimizely One
Optimizely, the leading digital experience platform (DXP) provider, recently held Opticon 2023 in San Diego, where they have revealed the pioneering marketing operating system: Optimizely One. A groundbreaking solution that delivers unparalleled levels of adaptability, ease of use, and authority... Read more
Customer Experience (CX), Optimizely
Optimizely Experimentation: A Comprehensive Guide To The Leading Platform
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely. The strategic union of leading forces in digital experience optimisation has been a turning point for DXP’s and since then... Read more
AI & Automation, Customer Experience (CX)
What Does Optimizely Do?
Businesses now have a one stop shop solution for managing content, conducting experiments and optimising customer experiences. It’s a powerful platform for customer engagement and business growth. The combination of the number one testing facilities in the world with over... Read more
Content Operations, Customer Experience (CX)
Benefits of Sitecore XM Cloud
In an ever-changing digital landscape, brands are looking for ways to grab the consumer’s attention best whether that be B2B or B2C. For brands to succeed in this changing landscape, they need to gain better control over their content. To... Read more
Remarkable News, Content Operations
Google September Helpful Content Update 2023 – How Does This Impact My Site?
Google has announced the rollout of their September 2023 Helpful Content Update which is set to wrap up soon – but what does this mean for your site and it’s content? It’s been a busy few months for Google. This... Read more
Optimizely, Personalisation & CRO
Optimizely vs Sitecore
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market leaders. At a glance they seem very similar as both Optimizely and Sitecore are secure platforms developed in .NET web... Read more