Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Customer Experience (CX)
Optimizely Content Marketing Platform
Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh consecutive year. This recognition highlights the platform’s agility and comprehensive capabilities. Gartner praised the platform for its swift adaptation to... Read more
AI & Automation, Customer Experience (CX)
SUGCON Key Takeaways
It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this year’s SUGCON Europe. It proved to be an incredibly interesting couple of days hearing from the Sitecore team and partners... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Partners
So, you’ve decided to leverage Sitecore’s powerful CMS to take your digital presence to the next level. Excellent choice! Having a robust and adaptable Content Management System (CMS) is a necessity. Sitecore, with its powerful features and marketing automation capabilities,... Read more
Travel & Transport, CRM & Data
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and changing consumer preferences. As airlines strive to stay competitive and meet the evolving demands of their passengers, embracing digital marketing... Read more
Ecommerce, Commerce & Experience Platforms
BigCommerce Pricing
BigCommerce stands out as a cloud-based ecommerce platform that offers a robust set of tools designed to build, run, and scale online stores. Its versatility caters to a wide range of industries, including retail, manufacturing, and wholesale, making it a... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Customer Experience (CX), Optimizely
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to differentiate themselves. In fact, companies that implement strong personalisation earn 40% more than those who don’t. This has made experimentation... Read more