Insights
Insight-driven, quality-focused content written by the experts.
Events, Customer Experience (CX)
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more
Content Operations, Customer Experience (CX)
Hexagon launches new website with Remarkable at HexagonLIVE 2025
We’re proud to share that Hexagon has just gone live with the first phase of its new global website hexagon.com, unveiled during HexagonLIVE 2025 in Las Vegas. It marks a major milestone in a far-reaching digital transformation initiative – and we’re honoured to... Read more
Customer Experience (CX), Digital Marketing & Media
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by humans). We’re moving fast from a world where search engines just index content, to one where generative models synthesise, prioritise,... Read more
Content Operations, Customer Experience (CX)
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
Ecommerce, AI & Automation
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more
CRM & Data, Customer Experience (CX)
Why Your CRM Is Damaging Your Business
Why do Nearly 65% of all CRM Implementations Fail? We explore these nine pitfalls for CRM implementations, and how fixing these issues will lead to a successful rollout. Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early delivery... Read more
Travel & Transport, Customer Experience (CX)
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for customer’s hard-earned holiday budgets. With more customers looking to purchase their getaways online, holiday and airline digital transformation is crucial.... Read more
Events, Travel & Transport
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape, and the way people search and book is changing fast. In this webinar, discover how Google is adapting to this... Read more