Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Personalisation & CRO
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful website is only half the battle. Ensuring optimal performance is critical. A slow, complicated or generic website will cause frustration... Read more
Optimizely, Personalisation & CRO
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or leads. This is where Conversion Rate Optimisation (CRO) comes in. With only 22% of businesses being happy with their current... Read more
Events, Customer Experience (CX)
SUGMEA
We spoke to Issy Stephen, about her experience at Sitecore DX and presenting at SUGMEA in February. Issy is the youngest-ever Sitecore Strategy MVP and specialises in optimisation and digital strategy. “I recently had the incredible opportunity to attend Sitecore... Read more
Customer Experience (CX), Optimizely
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With 69% of customers craving just that: a seamless journey across all touchpoints. This is where a Digital Experience Platform (DXP)... Read more
Events, AI & Automation
Sitecore DX Dubai 2024
Sitecore DX Dubai 2024: Key Takeaways for Businesses Sitecore DX Dubai 2024 brought together digital experience professionals from around the globe to explore the latest trends and technologies in the DXP landscape. With the backdrop of beautiful Dubai, the event... Read more
Customer Experience (CX), Optimizely
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform. Surpassing Sitecore and Drupal with considerable distance whilst closing in on Adobe. Optimizely (formerly Episerver) was first recognised in 2015... Read more
Travel & Transport, Digital Marketing & Media
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising and delivering content to your target audience is key to success in the digital world. Crafting a captivating digital experience... Read more