Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Digital Marketing & Media
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
Content Operations, Customer Experience (CX)
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
Digital Marketing & Media, Personalisation & CRO
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms, hotels must adopt advanced marketing strategies to stay ahead. A well-constructed digital marketing plan can significantly boost online visibility, increase... Read more
Financial Services, Content Operations
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more
AI & Automation, CRM & Data
10 Highlights from SUGCON Europe 2025 in Antwerp, Belgium
Spring has well and truly sprung, and that can only mean one thing for the Sitecore community in Europe – it’s time for SUGCON Europe 2025! Antwerp, Belgium was the scene of this year’s gathering on the 3rd and 4th... Read more
Digital Marketing & Media, Personalisation & CRO
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more
Remarkable News, AI & Automation
Peter Clisby Joins Remarkable as VP of Platforms and AI
We are excited to announce that Peter Clisby is now part of Remarkable (again). With over a decade of experience with DXP and related platforms, he has previously held roles such as Regional Sitecore Architect at Valtech, Senior Architect at... Read more