Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Commerce & Experience Platforms, Optimizely
January 7, 2022
Episerver DXC
Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations...
Commerce & Experience Platforms, Customer Experience (CX)
January 5, 2022
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button...
Customer Experience (CX), Optimizely
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
Commerce & Experience Platforms, Optimizely
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
Commerce & Experience Platforms, Optimizely
December 23, 2021
Episerver vs Sitecore
Learn which Digital Experience Platform (DXP) is better when comparing Episerver vs Sitecore. Take a closer look at the key...
Content Operations, CX Strategy & Transformation
December 9, 2021
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys...
CRM & Data, Customer Experience (CX)
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
Commerce & Experience Platforms, Content Operations
November 10, 2021
3 WAYS TO IMPROVE YOUR CONTENT MANAGEMENT TO SAVE TIME, MONEY AND STRESS
Content makes you competitive. Traditionally, what was “nice to have” as part of a marketing strategy is now central to...
Commerce & Experience Platforms, Content Operations
October 7, 2021
HOW TO GET THE BEST TECH FOR YOUR MARKETING GOALS
There are two things that take key priority in today’s fiercely competitive digital landscape; speed and relevance. In a world...
Commerce & Experience Platforms, Customer Experience (CX)
September 9, 2021
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake &...
Content Operations, Customer Experience (CX)
August 31, 2021
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings...