Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Customer Experience (CX)
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design can make or break your success. If customers don’t recognise your brand, struggle to navigate or can’t trust the website... Read more
Commerce & Experience Platforms, Optimizely
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space. Optimizely CMS, formerly known as Episerver, stands out as a robust and versatile solution that offers a variety of advantages... Read more
Travel & Transport, Commerce & Experience Platforms
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic travel ecommerce platform tailored to the unique and complex needs of their customers. In this blog, we are looking at... Read more
Travel & Transport, Content Operations
Seo Travel Tips: Key Trends for 2024
SEO travel trends hinge on authenticity, emerging search intelligence and multi-channel strategy for 2024. Staying ahead of the curve is crucial for brands aiming to shine amidst the sea of digital and AI-aided content. For travel brands and airlines, SEO... Read more
Commerce & Experience Platforms, Optimizely
What is Optimizely?
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce tools all designed to help get the most out of their digital platform. The platform gives organisations sector-wide the power... Read more
CRM & Data, Customer Experience (CX)
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more
Ecommerce, AI & Automation
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more