Insights
Insight-driven, quality-focused content written by the experts.
January 5, 2024
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for...
January 4, 2024
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...
January 4, 2024
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When...
January 4, 2024
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and...
January 4, 2024
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel...
January 3, 2024
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions,...
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
December 8, 2023
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers...
November 22, 2023
Is Optimizely Free?
Optimizely doesn't offer its full suite for free — but a free feature-flagging tier still exists. Here's what it includes, how pricing really works, and when to upgrade.
November 17, 2023
VWO vs Optimizely: The Ultimate Showdown of Experimentation Tools
Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website...
November 16, 2023
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus...
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...