Insights

September 3, 2024

What Is Conversion Rate Optimisation (CRO)?

In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having...

August 19, 2024

A Beginner’s Guide to Conversion Rate Optimisation

Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...

August 5, 2024

Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation

Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise...

July 31, 2024

Artificial Intelligence in Hotels

8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...

July 29, 2024

Sitecore vs WordPress

With over 76 million websites using a content management system, it can be hard to determine which one is best...

July 25, 2024

Optimizely Visual Editor

The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can...

July 22, 2024

Salesforce Analytics

Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...

July 17, 2024

Optimizely Amplitude Integration

87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...

July 4, 2024

The Benefits of Using Salesforce CRM

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...

July 1, 2024

Optimizely Plugin

Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites...

June 30, 2024

How Important is a Hotel CRM Software

June 26, 2024

AI and Content Marketing

83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...