Insights

March 7, 2024

Optimizely Marketplace

In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...

March 6, 2024

Sitecore DX Dubai 2024

Sitecore DX Dubai 2024: Key Takeaways for Businesses Sitecore DX Dubai 2024 brought together digital experience professionals from around the...

March 5, 2024

Optimizely Gartner Magic Quadrant

For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....

March 1, 2024

The Optimizely MVP Award

The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

February 29, 2024

Aviation Digital Marketing

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...

February 28, 2024

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for...

February 27, 2024

Optimizely vs Contentstack

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...

February 23, 2024

Data Privacy Management: Strategies for Safe Data Handling

89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...

February 21, 2024

Improving Ecommerce Conversion Rates

The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...

February 16, 2024

Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy

February 14, 2024

What Are The Best A/B Testing Platforms?

A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....