Insights
Insight-driven, quality-focused content written by the experts.
August 20, 2025
The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar
The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell,...
August 18, 2025
AI Max for Search: Google Tightens Its Grip on the SERP
In late July, Google introduced AI Max for Search, a new campaign type designed to integrate advertising into AI-generated search...
August 15, 2025
Is a DAM the Answer?
Content may be king, but behind the throne, chaos often reigns. Enterprise organisations produce more assets than ever, campaign imagery,...
August 13, 2025
AI’s Rapid Evolution: Embrace the Change
Artificial intelligence (AI) is evolving at an unprecedented rate. This rapid advancement is not only transforming industries but also creating...
August 1, 2025
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing...
June 23, 2025
Hexagon launches new website with Remarkable at HexagonLIVE 2025
We’re proud to share that Hexagon has just gone live with the first phase of its new global website hexagon.com, unveiled...
June 20, 2025
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by...
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
May 1, 2025
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape,...
May 1, 2025
SEO for airlines: the search performance report
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
April 29, 2025
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms,...