Insights
Insight-driven, quality-focused content written by the experts.
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
February 23, 2024
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
February 9, 2024
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...
February 4, 2024
4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success
A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions...
January 31, 2024
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...
January 24, 2024
Travel Web Page Design Tips
First impressions matter in digital. With 83% of adults wanting to book their trips online, your travel web page design...
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
January 10, 2024
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...
January 8, 2024
What is Optimizely? The complete guide to the platform
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce...