Insights
Insight-driven, quality-focused content written by the experts.
October 19, 2026
Opticon London 2026: our key takeaways
Optimizely no longer wants to be seen as a digital experience platform. At Opticon London this week, it presented itself...
September 29, 2026
Every DXP is now an agent platform. Is your estate ready?
Optimizely, Contentstack and Acquia have dropped the DXP label, and Salesforce has switched the agents on. What it changes about the platforms you already pay for — and five questions to answer before your next renewal.
September 7, 2026
Salesforce just turned the agents on. The operating model is not.
Two things happened in the same stretch of weeks. Salesforce will auto-enable Agentforce in Winter ’27 for every org that...
September 1, 2026
Optimizely Opal Is Now the Agent Platform and Mark: What Changed
Optimizely Opal no longer exists under that name. In September 2026 Optimizely split Opal into four parts: the Optimizely Agent...
August 11, 2026
Industrial technology’s digital reckoning: a practitioner’s view
Not long ago I watched a customer of an industrial technology business try to find out whether a piece of...
July 31, 2026
Remarkable is one of the first Vercel Agent Foundations Certified Agencies in the world
We’re proud to share that Remarkable is now one of the first agencies globally to become Vercel Agent Foundations Certified,...
July 22, 2026
Salesforce just bought the piece it was missing. Here’s why that should change your roadmap.
Update, 1 September 2026: Salesforce has now completed its acquisition of Contentful. The questions below matter more now that the...
June 4, 2026
Sitecore acquires Scrunch – and your content estate is the point
Sitecore has acquired AI search optimisation platform Scrunch. For enterprise brands on Sitecore, the implications go well beyond a product announcement — they go to the heart of how buyers now find and evaluate you.
May 29, 2026
The Quiet Crisis in Asset Management: Why Legacy Firms Are Losing the Digital Race
There’s a version of this conversation that the asset management industry has been having with itself for about a decade. It...
May 21, 2026
Your CMS Can Now Write Your Copy. Here’s What That Means for Your Website.
Content teams have always faced the same pressure: publish faster, stay on-brand, and don’t let quality slip. For many organisations,...
May 15, 2026
FSI has gone all-in on AI for efficiency, but is the customer footing the bill?
Who’s running the experience play? The CEO of the company building some of the most powerful AI in the world...
April 21, 2026
Remarkable’s Highlights from SUGCON Europe 2026 in London
Another year, another SUGCON Europe in the bag. This year didn’t disappoint, with forty talks from Sitecore and the wider...