Digital Marketing – Insights
Insight-driven, quality-focused content written by the experts.
June 12, 2025
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs...
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
May 1, 2025
SEO for airlines: the search performance report
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
December 12, 2024
Travel Trends 2025: Key Insights and Strategic Implications for the Travel & Tourism Industry
The 2025 travel industry is set to witness a profound transformation driven by shifting consumer expectations, technological advancements, and global...
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...