Insights
Insight-driven, quality-focused content written by the experts.
August 20, 2025
The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar
The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell,...
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
May 1, 2025
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape,...
May 1, 2025
SEO for airlines: the search performance report
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
May 22, 2024
Choosing the Best CRM Software for Hotels
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
April 30, 2024
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected...
April 21, 2024
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In...