Optimizely – Insights
Insight-driven, quality-focused content written by the experts.
October 9, 2026
Optimizely Commerce: Configured Commerce and Commerce Connect Explained
Optimizely has two commerce products. Configured Commerce is built for B2B: manufacturers, distributors and suppliers selling to business buyers. Commerce...
October 2, 2026
Optimizely Commerce Connect (formerly Customized Commerce): A Guide
Optimizely Commerce Connect, previously called Customized Commerce and before that Episerver Commerce, is Optimizely’s commerce engine for B2C and content-led...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
February 17, 2020
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up...