Insights
Insight-driven, quality-focused content written by the experts.
October 9, 2026
Optimizely Commerce: Configured Commerce and Commerce Connect Explained
Optimizely has two commerce products. Configured Commerce is built for B2B: manufacturers, distributors and suppliers selling to business buyers. Commerce...
October 2, 2026
Optimizely Commerce Connect (formerly Customized Commerce): A Guide
Optimizely Commerce Connect, previously called Customized Commerce and before that Episerver Commerce, is Optimizely’s commerce engine for B2C and content-led...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
January 2, 2024
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve...
November 16, 2023
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus...
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
April 20, 2023
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very...
January 19, 2023
HOW TO RECESSION PROOF YOUR ECOMMERCE BRAND
Economists, businesses and consumers alike are feeling the pinch of the cost of living crisis across the UK and beyond....
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
February 17, 2020
B2B Customers Demand a B2C Shopping Experience
Like it or not B2B Expectations are dictated by Companies like Amazon. The new generation of business customers grew up...