Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more
AI & Automation, Customer Experience (CX)
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more
Commerce & Experience Platforms, Optimizely
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI. Getting Started With The Optimizely Suite Getting started with the... Read more
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
CRM & Data, Digital Marketing & Media
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Why Optimizely?
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing... Read more
Customer Experience (CX), Optimizely
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more