Insights

Business centric organisations have been much slower to adapt and keep up with consumer focused brands. Site journeys on B2B sites feel outdated when compared to today’s digital standard set by digitally mature brands. When using services such as YouTube,... Read more

The Leading Content Marketing Platform The CMP can be used by more then just Optimizely customers. The two target audiences for the platform are: Organisations on ageing, old or less ambitious platforms are able to integrate a top tier tool... Read more

When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more

Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more

If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI.  Getting Started With The Optimizely Suite Getting started with the... Read more

Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more

Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing... Read more