Insights
Insight-driven, quality-focused content written by the experts.
Remarkable News, Commerce & Experience Platforms
Remarkable awarded Optimizely Platinum Partner status
Ultimedia, (now known as Remarkable) the UK’s fastest growing Optimizely partner has recently been awarded Platinum status by the platform vendor. Ultimedia was the first agency in the UK to be made an Optimizely partner (formerly known as Episerver) so... Read more
Customer Experience (CX), Optimizely
What Is Conversion Rate Optimisation (CRO)?
In 2024, businesses of all sizes are heavily reliant on their online presence to generate engagement, leads and sales. Having a well designed website isn’t enough to persuade people to convert. Organisations need to ensure their online presence actively converts... Read more
Optimizely, Personalisation & CRO
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a... Read more
Customer Experience (CX), Optimizely
Increase Conversions for Your Business With The Ultimate Guide to Web Experimentation
Making informed decisions based on data rather than guesswork has become crucial. Web experimentation allows businesses to test and optimise their digital strategies. This is done in real time, leading to data-driven improvements and increased user engagement. By systematically experimenting... Read more
Customer Experience (CX), Optimizely
Optimizely Visual Editor
The Optimizely visual editor makes creating a user friendly website simple. A good user experience (UX) on your website can be the key to success. Continuous improvement is key, and one of the most powerful ways to achieve this is... Read more
CRM & Data, Customer Experience (CX)
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more
Optimizely
Optimizely Plugin
Optimizely, a leading experimentation platform, empowers organisations to run Optimizely A/B testing, multivariate testing, personalise experiences, and optimise their websites and applications. One of the key features that makes Optimizely so versatile and powerful is the Optimizely plugin ecosystem. Understanding... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more